HOW TO: Help Employees Talk About Your Brand Online

An interesting perspective on creating an environment within a workplace which embraces social networking.  Rather than creating guides and policies on what you can’t do, maybe we should reverse the tables and advise what you can do.   Maybe this is what is missing in some of the draft policies I’ve read from a number of agencies.

HOW TO: Help Employees Talk About Your Brand Online.

Categories: Gov 2.0

Web 2.0 Sites Necessitate Updates To Employee Usage Strategies & Governance Policies

The following article Social Collaboration for the Enterprise raised a number of  interesting points and observations on development of acceptable use policies for Web 2.0 sites.  One in particular I enjoyed was:

” Many Acceptable Use Policies date from the last century, which equals several generations in Internet time, so trying to control, tame, or even guide today’s online behavior with such relics is like trying to apply horsemanship rules for the trails of the Wild West to freeway traffic in LA.”

I’m wondering how many agencies might right now be developing web 2.o policies based on those which were “created several generations ago in internet time”.

I’m not sure that there really needs to be separate individual agency guides.

Tthe Australian Public Service Commissions  APS  Values and Code of Conduct in Practice (specifically chapters 3 and 15) seem to adequately cover acceptable use for APS staff in web 2.o technologies.

Categories: Gov 2.0

Gov 2.0 culture needs nurture (and a catalyst) – and we’re not there yet

Gov 2.0 culture needs nurture (and a catalyst) – and we’re not there yet.

Whilst I agree with many of the statements made in this article,  I actually do think there are some small steps being taken it just might not be the speed at which some would like.

Categories: Gov 2.0

FutureGov – Australia’s Government Chief Information Officer – Ann Steward

I attended the FutureGov forum in Canberra this week.  Ann Steward the Federal Government CIO was a key note presenter.  I was going to write down some of the key points of that speech and some of the more memorable quotes.  One memorable quote, also picked up on a tweet feed for #futuregov, was to “particpate, enable and collaborate”.  The rest of the speech has been nicely summed up in this article by Robin Hicks. 

Australia’s GCIO talks tough at FutureGov Forum By Robin Hicks | 28 July 2010

Australia’s Government Chief Information Officer, Ann Steward, urged civil servants to become “Gov 2.0 activists” at the FutureGov Forum Australia yesterday (Tuesday 27th July).  She also had strong words for government agencies on the accessibility of their online services.


The head of the Australian Government Information Management Office (AGIMO) was speaking six months after the conclusion of the Government 2.0 Taskforce, which laid out a “cultural change programme” to bring greater transparency and openness to government through social media and open data.

Steward said that although a lot of good work was being done, agencies needed to identify the internal barriers to embracing Gov 2.0, and develop an “action agenda” not only within their own agencies, but for collaboration with other agencies on common service areas – and the Australian public.

“How many of you are working collaboratively in externally hosted environments?” Steward asked delegates at the National Convention Centre in Canberra, prompting a show of hands. “A few, but not many,” she noted. “We need more activists to lead the way.”

 Continue reading…..

Categories: Gov 2.0

Twitter nears the gov 2.0 tipping point

Social media tools such as Twitter are finding more formal roles in helping agencies meet their missions

  • By Steve Lunceford
  • Jul 08, 2010

Steve Lunceford is a senior manager at Deloitte Services, where he is a strategic communications consultant for the firm’s public service practices. He also runs, which ranked No. 2 on Federal Computer Week’s “10 Social Network Sites to Keep You in the Loop.”

Twitter, the fast-growing social media network that limits users to 140-character posts — or tweets, as they are known — is reaching another milestone in its meteoric growth as it seeks to hire its first-ever government liaison. The new Washington-based position is Twitter’s latest acknowledgment that government organizations worldwide, including the U.S. federal government, are fast becoming some of the most active users of its service.

During the past two years, I’ve been tracking much of this growth up close through my Web site,, an online social media directory for government agencies that use Twitter. GovTwit began with about 50 government and government-related Twitter IDs in 2008 and has rapidly expanded to include nearly 3,000 today.

Twitter’s search for a Washington presence is a nod to the rapid growth of government users and the fact that we are still early in this revolution called Government 2.0.

A passionate community of forward-thinking leaders in and around government proselytizes about the many benefits of open-government tools and channels. But for the most part, government agencies communicate with one another, the public and other governments in the same way they did in the Web 1.0 world. Simply put, organizational and cultural change in government hasn’t kept up with the pace of new technologies.

Read more here

Categories: Gov 2.0

Social Media Revolution 2

A good video to use prior to introducing gov 2.0 presentations on social networking to executives so they can understand the speed of social media takeup and that this is no fad.

Categories: Uncategorized

Social Media Policies – The Altimeter

At the moment I am in the process of developing a social media policy for the agency.   During my research I have stumbled across a number of sites which have been very useful and actually contain policies from both  government and private sectors.  I was amazed to see that the Australian Public Service interim policies were contained on both of these sites considering they had an American flavour.

Social Media Policies – The Altimeter.

Another site which was also useful is Social Media Governance.  This site has a searchable database which enables you to be industry specific.

I also found the following document “Designing social media policy for government: Eight essential elements” to be very useful.

Categories: Social Media